Privacy Policy
Last updated: July 28, 2026
This Privacy Policy describes how Betters ADU (“we,” “us,” or “our”) collects, uses, and protects personal information when you visit bettersadu.com, interact with our advertising, or submit an inquiry for accessory dwelling unit (ADU) design, construction, or financing services. By using our website or submitting your information, you acknowledge the practices described here.
1. Information We Collect
We may collect the following categories of information, including information you provide directly and information collected automatically:
- Names, phone numbers, and email addresses;
- Property addresses and project details such as size, bedrooms, and bathrooms;
- Budget information and desired project timelines;
- Website activity, IP addresses, and device information;
- Cookies and similar tracking technologies; and
- Information submitted through Meta/Facebook lead forms, website forms, phone calls, text messages, or appointment-booking tools.
2. How We Use Information
We may use the information we collect to:
- Provide ADU estimates, site evaluations, and feasibility reports;
- Conduct project consultations and schedule appointments;
- Provide customer support and follow up on leads;
- Measure and improve advertising performance;
- Improve our services and website; and
- Deliver marketing communications where you have consented to receive them.
3. Meta and Third-Party Advertising
Our website may use the Meta Pixel, Meta Conversions API, Google Analytics, cookies, and similar technologies to measure advertising performance, understand website activity, create advertising audiences, and deliver relevant advertisements to you. These tools may collect IP addresses, device identifiers, and browsing activity. The information collected by these technologies is subject to the privacy policies of the respective providers.
4. SMS and Telephone Communications
By submitting a form and providing a phone number, you may consent to receive calls and text messages from Betters ADU regarding your inquiry, including automated or prerecorded messages where permitted by law. Consent is not a condition of purchasing any services. Message and data rates may apply. You may reply STOP to opt out of text messages or HELP for assistance at any time.
5. Email Communications
You may receive project-related or promotional emails from Betters ADU. You can unsubscribe from promotional emails using the unsubscribe link included in each email or by contacting us directly using the information in Section 13. Transactional messages related to your inquiry may still be sent as needed.
6. Sharing of Information
We do not sell your personal information. We may share information with trusted service providers, contractors, CRM providers, advertising platforms, and scheduling services that help us operate our business. We may share information with financing partners when you request financing, and with government authorities or other third parties when legally required or permitted to protect our rights or comply with the law.
7. Cookies and Tracking Technologies
We use cookies and tracking technologies to operate the website, remember your preferences, measure performance, and deliver relevant advertising. You may control cookies through your browser settings, and many advertising platforms—including those operated by Meta and Google—offer their own privacy controls for managing how your activity is used for advertising. Disabling cookies may affect some website functionality.
8. Data Security and Retention
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. We retain personal information only as long as reasonably necessary for business, legal, and compliance purposes, including fulfilling inquiries, providing services, and meeting record-keeping obligations.
9. User Privacy Rights
You may request access to, correction of, deletion of, or limitation on the use of your personal information by contacting us using the information in Section 13. Depending on where you live, you may have additional privacy rights under applicable law, including certain California privacy rights. Nothing in this policy is intended to represent that every California privacy law necessarily applies to you or to our practices; we describe here the rights we honor and the way you may exercise them.
10. Children’s Privacy
Our website and services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete that information.
11. External Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies before providing any personal information to them.
12. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. The effective date shown at the top of this page indicates when the policy was last updated. We encourage you to review this page from time to time.
13. Contact Information
If you have questions about this Privacy Policy or how we handle your information, please contact us: